Laiba, a Shanghai-based artisanal bottled cocktail brand, has launched a range of premium ready-to-drink cocktail products crafted by award-winning mixologist Michael Chen. With the new line, the brand sets out to achieve the goal of offering consumers bottled cocktails that are the same quality as those served at the world's best bars.
The line includes a range of classic cocktails such as its Earl's Old Fashioned, Cold Brew Martini, and Twisted Negroni; however, a definite standout is the brand's Bloody Mary. According to the company, a focus while making the bottled Bloody Mary was capturing the tomato-backed umami of the iconic breakfast beverage. As a result, Laiba's Bloody Mary comes with an all-natural ingredient list, including vodka, tomato juice, ruby port, and hot sauce, which combine to deliver a salty, savory, and spicy drinking experience.
Bottled Bloody Marys
Laiba's RTD Bloody Mary Delivers the Umami Quality of a Bar-Made Version
Trend Themes
1. Premium Ready-to-drink Cocktails - Opportunity to disrupt the traditional cocktail industry by offering high-quality bottled cocktails that replicate the experience of a top bar.
2. Umami-focused Cocktails - Opportunity to innovate on cocktail flavor profiles by creating umami-rich drinks that appeal to consumers' taste buds.
3. All-natural Ingredient Lists - Opportunity to market bottled cocktails as healthy, all-natural alternatives to traditional alcoholic beverages.
Industry Implications
1. Alcohol Manufacturing and Distribution - Opportunity to streamline and modernize the production, distribution, and sale of high-quality bottled cocktails.
2. Hospitality and Tourism - Opportunity to offer bottled cocktails as an innovative, experiential offering at hotels, resorts, and other hospitality venues.
3. Healthy Beverage Alternatives - Opportunity to disrupt the traditional beverage industry by offering healthy bottled cocktails as an alternative to sugary, high-calorie drinks.