While the white t-shirt is hardly an innovative idea, the Siamese t-shirt by Ksubi is a fun take on a classic.
The double neck t-shirt allows for slouchy style, as well as an asymmetrical look that is fun for Spring and Summer. It can also be worn to the left or right.
The Ksubi t-shirts are on sale now for $180 on the Ksubi site.
Implications - Companies often underestimate the degree to which consumers are expecting and demanding the introduction of original never-before-seen items into the market. When seeking out new products, consumers often look for familiar ones that have simply been enhanced or modified. Businesses will benefit by altering products that are already fairly popular across the market because these are the items that consumers may notice first.
Double Neck T-shirts
Ksubi Introduces The Siamese White Tee for Style Asymmetry
Trend Themes
1. Slouchy Style - Disruptive innovation opportunity: Create slouchy style clothing items that offer a unique and asymmetrical look for fashion-forward consumers.
2. Asymmetrical Fashion - Disruptive innovation opportunity: Design clothing items with asymmetrical features that provide a fresh and playful twist on classic styles.
3. Enhanced Familiar Items - Disruptive innovation opportunity: Modify and enhance popular items in the market to meet consumer expectations for new and original products.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate slouchy style and asymmetrical fashion into new clothing lines to attract trend-conscious consumers.
2. Streetwear - Disruptive innovation opportunity: Introduce asymmetrical features and enhanced versions of popular streetwear items to capture the attention of urban fashion enthusiasts.
3. Apparel Accessories - Disruptive innovation opportunity: Create accessories that offer slouchy style and asymmetrical designs, enabling consumers to incorporate these trends into their outfits.