Niall Underwood and Harry Curran star in the Kristian Steinberg Spring/Summer 2015 ad campaign. The faces from FM and AMCK London are captured by photographer Florian Renner's lens while posing in a set of stark studio portraits.
Niall and Harry channel edgy grunge rockers while posing in a wardrobe of metallic, textural and printed pieces with an androgynous air. The models pull off a range of oversized separates, structured suiting and printed casuals that are an updated translation of nostalgic grunge looks.
Instead of flannel and denim, the guys pull off structured silhouettes that vary from relaxed to tightly fitted cuts. The Kristian Steinberg Spring/Summer 2015 ad campaign embodies an effortlessly cool air and celebrates youthful rebellion in front of the camera's lens.
Grunge Androgyny Marketing
The Kristian Steinberg Spring/Summer 2015 Campaign is Effortlessly Cool
Trend Themes
1. Androgynous Fashion - Opportunity for disruptive innovation in creating gender-neutral clothing and breaking traditional fashion norms.
2. Edgy Grunge Style - Opportunity for disruptive innovation in merging grunge elements with modern fashion, creating a new aesthetic.
3. Youthful Rebellion Marketing - Opportunity for disruptive innovation in targeting rebellious youth culture and creating unique marketing campaigns.
Industry Implications
1. Fashion - Opportunity for the fashion industry to embrace androgyny, edgy grunge style, and youthful rebellion in their designs and marketing strategies.
2. Photography - Opportunity for photographers to capture and showcase the essence of androgynous fashion, edgy grunge style, and youthful rebellion in their campaigns.
3. Advertising and Marketing - Opportunity for advertising and marketing professionals to develop innovative strategies that cater to the androgynous fashion, edgy grunge style, and youthful rebellion trends.