Currently, liquor consumption on airlines is heavily dependent on busy flight attendants limited to the number of seats they can visit and plastic cups they can fill over the course of an airborne journey. Korean Air Celestial Bars will change this system dramatically. Stewardesses have always been able to satisfy first class customers' requests quickly enough, but high-paying Airbus A380 passengers will be able to acquire drinks from a staffed tap and two open bars in business class.
The arrangement will include lounge areas with couches so that affluent flyers can travel like gentlemen and women, providing people the opportunity to stretch their legs and have a slight change of scenery. Unfortunately for the majority who can only afford coach, Korean Air Celestial Bars will not be found in economy.
Mile-High Cocktail Lounges
Korean Air Celestial Bars Put Passengers on Cloud Nine
Trend Themes
1. In-flight Bars - The introduction of in-flight bars creates a new trend in the airline industry, providing passengers with a unique and luxurious experience.
2. Enhanced Liquor Service - Improving liquor service on flights through staffed taps and open bars allows airlines to offer better amenities to high-paying passengers.
3. Cabin Comfort - The addition of lounge areas and couches in aircraft cabins reflects a trend towards improving passenger comfort and overall experience.
Industry Implications
1. Airline - Airlines can explore the opportunity to differentiate themselves by incorporating in-flight bars and lounge areas to attract high-end customers.
2. Beverage - The enhanced liquor service aboard airlines opens up opportunities for beverage companies to collaborate and provide unique inflight drink offerings.
3. Furniture - The demand for cabin comfort can create new opportunities for furniture companies to design and provide comfortable seating solutions for airline cabins.