The Kook Toothpicks ad campaign shows people that carrying around such small sticks of wood doesn't have to feel like a chore anymore. In spite of their diminutive size, the packs are not necessarily convenient to travel around with on a daily basis. Kook Toothpicks hopes to change that by introducing a 10 pieces easy carry pack.
Conceived and executed by Valappila Communications, an ad agency based in India, the Kook Toothpicks ad campaign depicts giant toothpicks sticking out of the side of cars and boats as though they were impaled with them. The ad campaign was art directed by Saji Johnny Kundukulam and shot by photographer Kevin McCool. It focuses on surreal situations to grab people's attention. This surreality will nevertheless feel legitimate to many.
Impossibly Speared Vehicle Ads
The Kook Toothpicks Campaign Promotes Easy Carry Packs
Trend Themes
1. Creative Advertising Campaigns - There is an opportunity for businesses to create disruptive ad campaigns that use surreal and attention-grabbing imagery.
2. Convenient Travel Products - There is an opportunity for businesses to innovate and create convenient travel products that make carrying small items easier.
3. Visual Storytelling in Advertising - There is an opportunity for businesses to use visual storytelling techniques in advertising to create captivating and memorable campaigns.
Industry Implications
1. Advertising - The advertising industry can explore disruptive innovations in creating memorable and attention-grabbing campaigns.
2. Travel Accessories - The travel accessories industry can explore innovative solutions for creating convenient and portable products for travelers.
3. Photography - The photography industry can explore opportunities to create surreal and visually striking images for advertising campaigns.