I absolutely love Emmanuelle Esther sweet knitted accessories. The French designer's knitted range of headpieces, ring and bangles is just further confirmation that grandma was way cooler than you ever gave her credit for!
Implications - The DIY movement, catalyzed by the recession and fueled by online communities such as Etsy, has inspired a resurgence in traditional handicrafts such as crochet, knitting and embroidery. Today's artisans, however, are infusing their creations with avant-garde cues from contemporary fashion, such as volume, draping and elaborate styling, to add drama and appeal to a younger demographic. Many individuals of this target market may only have been exposed to knits and crocheted items through Grandma.
Hip Knits
Emmanuelle Esther Knitted Accessories
Trend Themes
1. Contemporary Knitting - As traditional handicrafts such as knitting resurge, adding avant-garde cues from contemporary fashion is an opportunity.
2. Handmade Accessories - Increasing interest in handmade knitted accessories offers opportunities for small business owners.
3. DIY Movement - The DIY movement spurred by the recession continues to inspire traditional handicrafts, such as knitting, as a viable business option.
Industry Implications
1. Fashion - Fashion designers may incorporate knitted pieces into their collections for a contemporary twist.
2. E-commerce - E-commerce platforms, such as Etsy, provide marketplaces for small business owners specializing in handmade knitted accessories.
3. Crafts - Craft suppliers can focus on providing knitting materials and tools to cater to the growing demand for handmade knitted accessories.