Following the enormous success of the viral ALS Ice Bucket Challenge, Dog Park Publishing is issuing a challenge of their own called Kissed By A Pit to change perceptions of an infamous dog breed.
Pit Bulls are considered by many to be vicious and account for 1 million of the 1.2 million dogs euthanized every year (according to Esquire's The State of the American Dog). Dog Park Publishing is hoping to change these negative perceptions.
The company sells Pit Bull related products and recently launched the Kissed By A Pit challenge, which involves taking pictures of yourself with an affectionate Pit Bull and uploading it to social media channels using the hashtag. You also donate $5 (or more if you wish) to your local animal shelter or rescue.
Slobbery Fundraising Challenges
The Kissed by a Pit Challenge Benefits a Discriminated Dog Breed
Trend Themes
1. Breed Perception Challenges - Similar to the Kissed By A Pit Challenge, there is an opportunity for challenges that aim to change negative perceptions of misunderstood dog breeds.
2. Cause-related Challenges - Cause-related challenges like the Kissed By A Pit Challenge could become a viral fundraising trend in the future.
3. Social Media Donation Challenges - Social media donation challenges like Kissed By A Pit leverage the power of social media and the internet to raise awareness and funds for different causes and non-profits.
Industry Implications
1. Pet Care Industry - The pet care industry could capitalize on changing negative perceptions of misunderstood breeds by creating campaigns that promote animal adoption rather than euthanasia.
2. Non-profit Industry - The non-profit industry can leverage social media donation challenges to raise funds for a variety of causes and increase awareness of their mission.
3. Social Media Industry - The social media industry could develop new tools to make it easier for users to donate to causes via social media platforms.