The rock band KISS has been around for over four decades and they have become a merchandising machine with no end in sight, thanks primarily to one of the band’s frontmen, Gene Simmons. From tee shirts to toys, videos to CDs and everything in between, KISS has put their name on an eclectic bunch of products.
For those of us who like our music loud and our coffee fresh and strong, the band has the KISS Coffeehouse. If making a trip to Myrtle Beach, South Carolina isn’t in your budget, you can always order the coffee online.
KISS' coffee flavors are named after your favorite KISS songs, and the beans meet the quality standard that all coffee lovers require.
Caffeinated Cross-Branding
At KISS Coffeehouse, Rock 'n' Roll All Night and Drink Coffee Every Day
Trend Themes
1. Band Merchandising - Disruptive innovation opportunities can include creating unique and branded products that appeal to a band's fan base.
2. Cross-branding - Opportunities for disruptive innovation can arise from collaborations between different industries to create unique and compelling products or experiences.
3. Branded Flavors - Creating branded flavors tied to popular songs can allow businesses to tap into the emotional connection that fans have with music.
Industry Implications
1. Music Merchandising - The music merchandising industry can explore new ways of leveraging a band's image and branding to expand their product line.
2. Coffee Industry - The coffee industry can benefit from cross-branding opportunities by partnering with influential music bands or artists to create unique coffee flavors and products.
3. E-commerce - E-commerce platforms can provide a platform for bands to reach a wider audience and sell their branded products, including coffee.