As eco-friendly as reusable lunchboxes are compared to paper and plastic bags, KI•RA and The Edible Tower shows that there are still better alternatives out there. Namely, a person can incorporate the container into the meal itself. In this case, the lunchbox is made out of a sturdy bread recipe that transports the food from point A to point B.
Designed by Greek designer Kostantia Manthou, KI•RA and The Edible Tower is a basic kit comprised of not only the recipe but also a ceramic dish for baking the bread, a special tool that creates dotted lines in the dough so the bread can easily be divided for each person later and a blanket to wrap it all in.
Sturdy Bread Lunchboxes
KI•RA and The Edible Tower by Kostantia Manthou is Part of the Meal
Trend Themes
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Edible Food Containers — The trend of creating edible food containers presents disruptive innovation opportunities for reducing waste and promoting sustainability in the food packaging industry.
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Functional Food Packaging — The trend of incorporating functional elements into food packaging, such as using bread as a lunchbox, opens up opportunities for creative and interactive consumer experiences.
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DIY Meal Kits — The rising trend of DIY meal kits, like the KI•RA and The Edible Tower, offers disruptive innovation opportunities for simplifying meal preparation and enhancing convenience for consumers.
Industry Implications
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Food Packaging — The food packaging industry can explore innovative solutions by incorporating edible materials and functional designs into their packaging offerings.
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Bakery — Bakeries can embrace the trend of edible food containers by expanding their product line to include bread recipes specifically designed for use as lunchboxes or other packaging purposes.
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Meal Kit Services — Meal kit services can incorporate the concept of DIY meal kits using edible containers to attract customers with unique and interactive meal experiences.