When you launch a temporary tattoo marketing campaign, with the winner being awarded a shopping spree at MQ fashion store, you don’t know which direction consumers will take things. It could have been a lot of nude photos, or as in this case, the decision to go with an almost guaranteed winner: cute kids with tats.
The theme was focused on a new collection named "Sailor retro chick," which was a bit of a surprise. And since the marketing campaign was in Sweden, it was even more surprising.
But moms knew better, and plastered the temporary tattoos all over their kids, and sent the pictures in to be voted on.
The guerrilla campaign of the new collection by Hanna Lindström was created by MQ, along with Miami Guerrilla Agency.
Temporary Kidttoos
'Sailor Retro Chick' Tattoos Make Children Look Badass for MQ
Trend Themes
1. Temporary Tattoos - Disruptive innovation opportunity: Creating temporary tattoo campaigns for different fashion collections to engage consumers.
2. Guerrilla Marketing - Disruptive innovation opportunity: Using guerrilla marketing tactics to create unique and eye-catching promotional campaigns for fashion brands.
3. User-generated Content - Disruptive innovation opportunity: Encouraging consumers to participate and create user-generated content by incorporating it into marketing campaigns.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrating temporary tattoos as a promotional tool in the fashion retail industry.
2. Creative Agencies - Disruptive innovation opportunity: Collaborating with creative agencies specializing in guerrilla marketing to develop innovative advertising campaigns.
3. Children's Products - Disruptive innovation opportunity: Expanding the market for temporary tattoos by targeting children's products and incorporating them into fun and interactive experiences.