What do televisions disguised as cuddly toys, mobile phones shaped like teddy bears and nanny robots have in common? They're high-tech toys for kids, and they foretell the emergence of a new consumer market.
"IT and consumer electronics companies gathered at the giant CeBIT fair in the Hanover, northern Germany said that with the threat of saturation in the telephone and TV markets, they were looking to children to rev up the sector," explains newswire AFP.
Kids: The New High-Tech Consumers
Kids: The New High-Tech Consumers
Trend Themes
1. Smart Toys - Insight from IT and consumer electronics companies at CeBIT fair suggests that there is a high demand for smart toys as the market begins to shift towards tech-savvy children.
2. Kid-friendly Wearable Technology - As children become increasingly immersed in the tech world, the demand for wearable technology that caters to their younger market is expected to show potential for growth and opportunities for developmental innovation.
3. Educational Tech for Kids - As the market shifts towards kid consumers, there is a growing demand for educational technology that caters to their interests, providing the opportunity to create tools that focus on their needs and engagement.
Industry Implications
1. Toy Industry - The toy industry is expected to shift more towards technology-based toys, providing an opportunity for companies to create new, innovative products in line with the growing market demand.
2. Consumer Electronics Industry - The consumer electronics industry is expected to see new growth opportunities as it shifts its focus towards the young consumer market, presenting an opportunity for companies to create innovative tech products that cater to children's needs and interests.
3. Edtech Industry - The educational technology industry is projected to benefit greatly from the increased demand for educational tech for kids as the market shifts towards young consumers, providing an opportunity for companies to create tools that focus on children's engagement and learning objectives.