Children have quite a bit of sway over parents at the supermarket, and there's little doubt that Kido Milk packaging wouldn't appeal to the kid in all of us.
Turkish graphic design student Esra Oguz developed these adorable cartons to contain the Pinar creamy white beverage in flavors chocolate, strawberry and banana. The shape she opted for diverts from the usual juice box benchmark, pulling the edges in on an angle and creating a pair of legs at the base.
Where this aesthetic succeeds is in the way that it takes on the form of a tooth, referencing the oral benefits of calcium consumption from milk. Secondly, the cardboard feet of the Kido Milk packaging give the containers an anthropomorphic form that's completed with a wide illustrated smile.
Toothy Beverage Branding
Kido Milk Packaging Smiles About Calcium for Your Pearly Whites
Trend Themes
1. Adorable Packaging - Opportunities for brands to create cute and appealing packaging designs that attract consumers, especially children.
2. Health-conscious Branding - The use of creative packaging designs that visually represent the health benefits or nutritional content of a product.
3. Anthropomorphic Packaging - The trend of designing packaging that imitates human or animal features, creating a more engaging and emotional connection with consumers.
Industry Implications
1. Food and Beverage - Innovative packaging designs in the food and beverage industry can help brands stand out on the shelves and appeal to consumers.
2. Graphic Design - The demand for graphic designers who can create unique and eye-catching packaging designs is increasing, driven by brands' desire to differentiate themselves.
3. Children's Products - The use of cute and playful packaging designs in children's products can enhance brand recognition and appeal to young consumers and their parents.