UK start-up Katie's Food Co. is looking to revolutionize snacking with its new Banana Crisps—a healthier alternative to traditional chips that are 100% natural, vegan, and completely free of both dairy and gluten.
Katie Grennall, the brand's founder, decided to venture into the industry after noticing a gap in the market for delicious and functional options for health-conscious consumers. With this in mind, she went to work developing great-tasting chips that provide a slow energy release and provide a full serving of fruit.
The Banana Crisps are offered in four flavors, which include Thai Sweet Chilli, Mixed Herb, Salt & Vinegar, and Himalayan Salt. Katie's Food Co.'s products can be found online, as well in-stores from a variety of participating retailers.
Delicious All-Natural Banana Chips
Katie's Food Co.'s Vegan Banana Crisps Come in Four Flavors
Trend Themes
1. Healthy Snacking - The trend towards healthier snacking options presents an opportunity for innovative companies like Katie's Food Co. to offer natural and vegan alternatives to traditional chips.
2. Functional Food - Functional snacks that provide additional benefits, such as slow energy release and a serving of fruit, tap into the demand for convenient yet nutritious options.
3. Plant-based Alternatives - The rise of veganism and the increasing popularity of plant-based diets create a space for disruptive innovation in the snack industry, where companies like Katie's Food Co. can capitalize with their all-natural, plant-based banana chips.
Industry Implications
1. Healthy Snack Market - Katie's Food Co. can disrupt the healthy snack market by offering delicious and functional options that cater to health-conscious consumers seeking natural and vegan alternatives.
2. Functional Food Industry - By providing banana chips that offer a slow energy release and a serving of fruit, Katie's Food Co. can tap into the functional food industry and meet the demand for nutritious yet convenient snacks.
3. Plant-based Food Sector - As part of the plant-based food sector, Katie's Food Co.'s all-natural, vegan banana chips can disrupt the market by offering a tasty and guilt-free alternative to traditional chips.