Accessible Accessories
Karl Lagerfeld's Affordable New Line
Fashion designer Karl Lagerfeld has been running the Chanel household for decades now. In the past, most people couldn’t afford to splurge on the expensive Chanel accessories. All that is about to change though, thanks to the new license agreement between Lagerfeld and the Accessory Network Group. The Group will manufacture and distribute Karl Lagerfeld handbags, small leather goods, and luggage. Like Calvin Klein, Ghurka and Isaac Isaac Mizrahi before him, Karl will offer luxury accessories at a (somewhat) more affordable price. Karl will enter the design discount market with the release of the collection set for Fall 2008. There will be a designer-level collection retailing from $1000 in addition to a contemporary line ranging from $350 to $850. Both lines will incorporate small leather goods and luggage.
Trend Themes
1. Affordable Luxury Accessories - Karl Lagerfeld's new line of affordable accessories disrupts the luxury fashion industry by making high-end products accessible to a wider consumer base.
2. Designer Discount Market - The release of Karl Lagerfeld's collection for Fall 2008 creates opportunities for disruptive innovation in the market for designer-level accessories at more affordable prices.
3. Inclusive Fashion - Karl Lagerfeld's collaboration with the Accessory Network Group paves the way for inclusivity in the fashion industry by offering luxury accessories at varying price points.
Industry Implications
1. Fashion Retail - The collaboration between Karl Lagerfeld and the Accessory Network Group presents disruptive innovation opportunities for fashion retailers looking to expand their product offerings to include more affordable luxury accessories.
2. Luxury Goods - The introduction of Karl Lagerfeld's affordable line of accessories challenges the luxury goods industry to find new ways to cater to a broader the consumer market.
3. Design and Manufacturing - The license agreement between Karl Lagerfeld and the Accessory Network Group opens doors for disruptive innovation in the design and manufacturing of luxury accessories at lower price points.