To celebrate the launch of its new Pollo Asado chicken, Chipotle has recruited YouTube personality and Chipotle superfan Karl Jacobs for some creative promotion.
Karl Jacobs is an American Twitch streamer and YouTube personality known for being a major affiliate of MrBeast. Jacobs is also a major fan of Chipotle, which is why the brand recruited him to them promote its new Pollo Asado chicken – the brand's first chicken menu innovation in its 29-year history. Together, Chipotle and Karl teamed up to build the Karl Jacobs Burrito, which features the new Pollo Asado chicken, along with brown rice, pinto beans, fresh tomato salsa, tomatillo red-chili salsa, roasted chili-corn salsa, queso blanco, and guacamole, all wrapped up in a flour tortilla. The brand has also released a new TV commercial that was filmed at Karl’s local Chipotle.
Influencer-Crafted Burritos
Chipotle Has a New New Karl Jacobs Burrito Made with New Pollo Asado
Trend Themes
1. Influencer Marketing - Collaboration with popular influencers like Karl Jacobs can lead to innovative menu promotions.
2. Personalized Menu Items - Introducing unique and customized menu items can boost customer satisfaction and loyalty.
3. Alternate Menu Modifications - Incorporating alternative ingredients or menu modifications can cater to different dietary needs and preferences.
Industry Implications
1. Fast Food - Collaborating with influencers in the fast food industry can lead to creative marketing strategies and menu innovations.
2. Social Media - Incorporating social media in promotions and advertising can entice younger audiences and drive brand engagement.
3. Food and Beverage - Introducing new menu items or collaborating with influencers in the food industry can drive growth and customer appeal.