It took a genius like Karl Lagerfeld to finally realize that, "There is no gender in perfumes anymore." Lagerfeld is releasing Kapsule, a trio of unisex scents in geometry-inspired bottles.
I love it. People should wear the scents they like, regardless of what gender it is marketed towards.
The "k" in Kapsule is chosen after Lagerfeld's first name, Karl. "I love the world of perfumes," Lagerfeld said. "For me, the world of fashion doesn't exist without it."
The perfumes were created by Coty, which acquired the Karl Lagerfeld fragrance license in 2005.
"I must say Coty really did a great job," said Lagerfeld. "They have a modern spirit, are the biggest perfume company in the world, and they want things to be a success. It is a company of many brands. And I think it's quite interesting. It is like a tree with many fruits."
So what do these three scents smell like? According to WWD, "Light, by Symrise perfumer Mark Buxton, includes notes of bitter orange, jasmine, nutmeg, clove and musk. The Floriental scent was concocted by Symrise's Emilie Coppermann with ivy leaf, violet and black tea leaf notes. Woody, meanwhile, was created by Firmenich's Olivier Cresp and is made up of cedar, moss and plum notes."
As for Kapsule's bottle design, Lagerfeld explains, "There's the square and the circle, my two favorite things in geometric patterns."
Each bottle is etched with Lagerfeld's signature on the bottom.
Genderless Perfumes
Kapsule by Karl Lagerfeld
Trend Themes
1. Genderless Scents - There is an opportunity to create gender-neutral fragrances to cater to changing consumer preferences.
2. Unconventional Bottle Design - There is potential to create unique and unconventional designs for fragrance bottles that stand out in a crowded market.
3. Collaboration with Large Companies - Collaboration opportunities exist with large companies for brand licensing and marketing to reach a wider audience.
Industry Implications
1. Fragrance - Fragrance companies can explore the trend of genderless scents and innovative bottle designs to appeal to modern consumers.
2. Fashion - Fashion companies can collaborate with fragrance companies to create complementary fragrances that align with their brand identity.
3. Design - Design companies can collaborate with fragrance companies to create unique and unconventional bottle designs that appeal to consumers looking for something different.