Matthew ‘Nadeshot’ Haag, the Co-Founder and CEO of esports organization 100 Thieves, has announced his very own energy drink brand called Juvee. Juvee, which officially debuted on Oct 4, 2022, offers three delicious flavors that appeal to Nadeshot’s love of energy drinks. Filling the role of its general manager, Samuel Keene has also been employed by Juvee. Keene has years of expertise in the beverage industry and is currently the VP of Marketing at Xperi. Originally, he served as the regional marketing director for Red Bull.
"If there’s an energy drink on the market, I promise you, I drank it. And what we decided is that none of these actually fit my needs. None of these taste exactly the way I would make it if I had my own energy drink company. So that’s exactly what we did – we made our own," said Nadeshot.
Juvee is available in 'Watermelon Lime,' 'Tropical Crush,' and 'Kiwi Strawberry.'
Esports-Backed Energy Drinks
Matthew ‘Nadeshot’ Haag Launches Juvee, an Energy Drink Brand
Trend Themes
1. Esports-beverage Collaboration - Esports and beverage industries can collaborate to create new products tailored to the needs of gamers and esports enthusiasts.
2. Celebrity-endorsed Specialty Drinks - Celebrities can launch their own specialty drinks to target niche markets and promote their personal brand.
3. Personalized Beverage Products - Consumers can have more personalized options for their beverage choices based on their individual preferences and needs.
Industry Implications
1. Esports - Esports companies can collaborate with beverage companies to sell specialized drinks for their events and tournaments.
2. Beverage - Beverage companies can create new products and partnerships with esports organizations and celebrities to appeal to niche markets.
3. Marketing - Marketing firms can leverage innovative beverage products endorsed by celebrities and tailored to niche markets to create exciting promotional campaigns.