Juuri is a type of rye brand that's looking to expand its reach outside of Finland over the next decade. However, first it needed an identity that could stand the test of time, which is where the Werklig agency came in.
The agency wanted to ensure that the branding would still be relevant in a couple of years time, so when with a very simplistic concept, focusing on the font. The font actually comes from a battle memorial engraving situated beside the distillery building where the rye is made. A new typeface was designed from this called 'Napue Sans,' which makes this branding quite distinct. Hopefully it does stand the test of time due to this branding.
Historical Font Rye Packaging
Juuri by Werklig Looks to History for Branding Ideas
Trend Themes
1. Historical Branding - Brands are utilizing historical elements in their design to create a sense of authenticity and longevity.
2. Simplistic Concepts - Brands are adopting minimalistic design approaches to ensure their branding remains relevant in the long term.
3. Distinct Font Design - Creating unique and custom fonts is becoming a popular strategy for brands to establish a strong visual identity.
Industry Implications
1. Food and Beverage - Food and beverage brands can incorporate historical elements and minimalistic design concepts to create long-lasting and authentic brand identities.
2. Design and Advertising - The design and advertising industry can explore the potential of creating distinct and custom fonts to enhance brand recognition and differentiation.
3. Packaging and Manufacturing - Packaging and manufacturing companies can offer specialized services to create unique and custom fonts for brands seeking a distinct visual identity.