The Juiced 'RipRacer' electric bike is a smaller version of the brand's existing roster of electric bikes that is positioned to offer younger consumers with an option that will suit both their budget and needs. The bike is compact in size, but still packs immersive power in one of two models including a Class 2 bike and a Class 3 bike, which can reach speeds of up to 20mph and 23mph, respectively. The bikes are paired with pedals and cadence sensors that will offer assistance according to how fast the rider is going.
The Juiced 'RipRacer' electric bike will start at a price point of $1,399 and will start shipping out to riders starting in March 2022.
Gen Z-Targeted Electric Bikes
The Juiced 'RipRacer' Electric Bike Has a Smaller Frame and Price
Trend Themes
1. Gen-z Electric Bikes - Younger consumers are seeking out eco-friendly, budget-friendly transportation solutions that cater to their needs with a smaller frame and lower price point.
2. Compact Electric Bikes - There is a rising demand for compact, easy-to-use electric bikes that offer immersive power and flexibility.
3. Class 2 & 3 Electric Bikes - Electric bikes that offer different speed options and levels of assistance for riders are becoming increasingly popular among consumers.
Industry Implications
1. Electric Bike Manufacturing - Electric bike manufacturers can target the younger market with budget-friendly models that cater to their unique needs.
2. Urban Transportation - Compact electric bikes can be marketed as top-of-the-line urban transportation solutions, making it easier for riders to navigate cities and reducing their carbon footprint.
3. Outdoor Recreation - Class 2 & 3 electric bikes with powerful motors and sensors can be marketed to outdoor enthusiasts, offering an eco-friendly alternative to traditional modes of transportation for recreational purposes.