'Outshine,' the frozen fruit bar company and leader in the healthy snacking segment, announced its upcoming 'Let The Joy Shine Through' campaign. Through this campaign, Outshine will partner up with 'The Fruit Tree Planting Foundation' to contribute to planting over 2,000 new fruit trees around the globe. This will help increase the health of the world's forests and fruit supplies.
To promote the campaign, Outshine has partnered with NBA Star and Outshine fan Duncan Robinson. Duncan Robinson has been promoting the campaign on his social communities across Instagram, Twitter, and TikTok, encouraging fans to "share the joy of fruit." Fans can participate by nominating friends and using the hashtag #OutshineSpreadsJoy, and by tagging @OutshineSnacks. 100 nominated individuals will be randomly selected by Outshine to receive a real fruit tree seed to plant in their backyard or local community.
Uplifting Reforestation Campaigns
'Outshine' is Hosting the 'Let The Joy Shine Through' Campaign
Trend Themes
1. Reforestation for Health - Companies can partner with reforestation initiatives to contribute to the health of the world's forests and improve access to fresh fruits.
2. Brand Ambassador Collaborations - 'Let The Joy Shine Through' campaign illustrates the power of brand ambassador partnerships to promote social initiatives and increase engagement on social media.
3. Sustainable Snacking - Campaigns like 'Let The Joy Shine Through' highlight sustainable snacking options that promote healthy choices and benefit the environment.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can promote sustainability through partnering with reforestation initiatives and offering healthier snack options.
2. Athletics - Athletic industries can explore social impact through brand ambassador partnerships and promote social change to engage consumers.
3. Environmental Conservation - Initiatives centered around environmental conservation can benefit from partnerships with private companies to increase awareness and raise funds for reforestation efforts.