Microsoft has revealed the limited edition Joy Division-themed 80GB Zune which will be available on June 17. Only 500 pieces will be sold through the Zune Originals web portal with a retail price of $399.
The special Zune comes in honor of the DVD release of Joy Division, the anticipated documentary chronicling the life of the influential Brit band, which comes preloaded in the player. The Zune was designed by Factory Records legend Peter Saville and uses an adaptation of Saville's artwork for Joy Division's Unknown Pleasures album.
Chris Stephenson, GM Global Marketing, Zune, told SPIN.com, "Zune's involvement with the Joy Division documentary is a way of saying 'Thank You' to the band for doing what they did, and is not only a tribute to them but to an entire musical journey through Factory Records and the artists and movements it spawned. It's a tribute to deep respect for graphic design that lives on through artists like Peter Saville, and to independent film-makers that believe in more than just commercial success. Ultimately it's a tribute to the self-belief and self-expression that inspires true authentic art."
Band Branded Music Players
Joy Division Zune
Trend Themes
1. Limited Edition Music Players - Limited edition music players designed with special themes or collaborations provide a new way for fans to express their love for their favorite bands or artists while creating a collectible item for them to cherish.
2. Collaborative Branding in Music Merchandising - Collaborating with popular bands or musicians in creating branded music and accessories can boost sales and create a new revenue stream for both the brands and the artists involved.
3. Focusing on Niche Audiences - Creating special limited edition or themed music products, such as this Joy Division Zune, can help businesses tap into niche audiences and cater specifically to their interests and preferences.
Industry Implications
1. Music Streaming Services - Music streaming services such as Spotify and Apple Music can benefit from offering exclusive limited edition or themed music players or accessories to their subscribers, thereby increasing customer loyalty and engagement.
2. Consumer Electronics - Collaborating with popular bands or musicians in creating branded music players or accessories can provide a new revenue stream for consumer electronics brands while appealing to music fans who want to purchase their favorite band's merchandise.
3. Merchandising & Apparel - Creating branded music merchandise, such as limited edition music players, can help merchandising and apparel companies connect with music fans and tap into their loyalty to help boost sales.