Sizzle me this, sizzle me that, where can I get candy with snap? The new Jones Soda Carbonated Candy comes in three tasty flavors: Green Apple, Fufu Berry, and Berry Lemonade. Want it? Me too.
Implications - Well-known brands have the ability to try out practically anything they want. Jones Soda is a good example of a brand that took a little step out of their comfort zone and tried out a new product. A business that takes a traditional product and twists it into something a little more unique and unexpected will always win. These soda candies are a great example of a simple idea done right.
Jones Soda Carbonated Candy
Jones Soda Carbonated Candy
Trend Themes
1. Carbonated Candy Trend - Businesses could explore new product ideas by experimenting with carbonated candy flavors and packaging.
2. Brand Extension Trend - Brands can extend their product lines with unique and unexpected offerings to appeal to a wider audience.
3. Nostalgia Marketing Trend - Businesses can tap into consumers' nostalgia for childhood candy by offering new twists on classic products.
Industry Implications
1. Food and Beverage Industry - Companies within the food and beverage industry can explore new product innovations with carbonation and nostalgic flavors to differentiate themselves from competitors.
2. Candy Industry - Candy companies can innovate by developing carbonated candy flavors and packaging to appeal to a wider audience, while tapping into consumers' nostalgia for classic candy products.
3. Marketing and Advertising Industry - Marketing and advertising agencies can help clients develop unique and unexpected product offerings that capitalize on trends, such as nostalgia and brand extension, to appeal to new audiences.