'Johnny Footwear' is a startup company focused on producing truly sustainable, 100% biodegradable footwear. 'The Johnny' is the company's first crowdfunded shoe which is entirely biodegradable, and it is officially being produced. The Johnny contains all-natural ingredients such as cotton, beeswax, and cork that break down in just three years underground, as opposed to shoes that contain plastics which can take thousands of years.
When the shoes are planted underground, within the first 18 months the shoe will be over half broken down, enough to release the apple seeds placed within the shoe. These seeds will then grow into apple trees, offsetting the carbon footprint caused by the production of the shoe. On top of this, Johnny Footwear has vowed to plant one tree for each shoe sold.
Tree-Growing Footwear
'The Johnny' is a Sustainable Shoe That Sprouts an Apple Tree When Planted
Trend Themes
1. Biodegradable Footwear - Opportunity to innovate in the development of sustainable and 100% biodegradable footwear to reduce plastic waste and carbon footprint.
2. Sustainable Fashion - Opportunity to disrupt the fashion industry by producing eco-friendly clothing and accessories that support the environment.
3. Circular Economy - Opportunity to participate in a circular economy by developing products that can be reused, repurposed, or recycled at the end of their lifecycle.
Industry Implications
1. Footwear - Footwear companies can innovate by creating sustainable and biodegradable shoes to appeal to eco-conscious consumers and reduce waste.
2. Fashion - Fashion companies can disrupt the industry by adopting sustainable and circular practices that reduce waste and benefit the environment.
3. Agriculture - There may be potential for collaboration between sustainable fashion companies and agricultural industries to promote sustainable practices and support each other's goals.