Considering how Johnny Cupcakes shirts have always featured quirky cartoon characters, it’s surprising that the company has taken the brand this long to start a Johnny Cupcakes Vinyl Toys line.
The fashion brand is finally bringing a few of their whimsical designs to life with the upcoming Johnny Cupcakes Vinyl Toys collection. These were shown as a preview at the New York Comic Con 2011 back in October and now it’s finally being released. There will be two different figures for the line. The first is a miniature Johnny Cupcakes’ trademark skull and crossbones logo. The second is a character the brand rightfully dubs Big Boy which will be available in three models: classic, glow-in-the-dark and black/white for those who want to put their own creative stamp on it.
Confectionery Crossbone Figures
Johnny Cupcakes Vinyl Toys are Tastefully Whimsical
Trend Themes
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2. Branded Collectibles - Opportunity for disruptive innovation in the fashion industry by expanding brand merchandise offerings to include collectible figures.
3. Creative Customization - Opportunity for disruptive innovation in the consumer goods industry by allowing customers to personalize their own collectible figures.
Industry Implications
1. Toy Industry - Disruption opportunity for toy companies to tap into a market of whimsical and collectible vinyl figures.
2. Fashion Industry - Disruption opportunity for fashion brands to extend their brand presence by offering branded collectible merchandise.
3. Consumer Goods Industry - Disruption opportunity for consumer goods companies to capitalize on the trend of creative customization in collectible figures.