Jeremy Gutsche took some time to talk to The Red Couch after his keynote at SXSW. In his interview he talks about how Trend Hunter spots trends using crowd-sourced content and how innovating through a recession is key for business survival.
During the interview he discusses how his book EXPLOITING CHAOS lists a variety of influential companies that were created during a recession and how they managed to rise to the top of their game.
To see the full interview, follow the link provided.
The Red Couch: Jeremy Gutsche on Spotting Trends and Exploiting Chaos
Jeremy Gutsche On Spotting Trends
Trend Themes
1. Crowd-sourced Content - Leveraging crowd-sourced content can provide valuable insights for spotting trends and driving innovation.
2. Innovating Through Recession - Navigating and capitalizing on opportunities during a recession can lead to business growth and success.
3. Rise of Influential Companies - Diving into the success stories of influential companies born during a recession can reveal strategies for thriving in challenging times.
Industry Implications
1. Market Research - The market research industry can leverage crowd-sourced content to gain deeper insights into consumer trends and preferences.
2. Business Consulting - Business consulting firms can help companies navigate challenges during a recession and identify innovative opportunities.
3. Entrepreneurship - Entrepreneurs can draw inspiration from successful companies that emerged during a recession to create disruptive innovations and overcome adversity.