Parisan Perfume Ads

The New Jean Paul Gaultier "Le Male" Campaign Features a Look-A-Like

For his latest ad campaign called "Le Male," Jean Paul Gaultier featured a look-a-like Parisian model.

For the new Jean Paul Gaultier ad, the model appears as a stereotypical Frenchman pictured with a black and white striped shirt tucked into his pocket that mimics the clever design of the bottle.

The muscled model is also seen wearing a sailors hat that is not reminiscent of France, but rather reminiscent of Cher’s male navy from her "Turn Back Time" video.
Trend Themes
1. Look-a-like Ad Campaigns - Disruptive innovation opportunity: Creating ad campaigns featuring look-a-likes of famous personalities to attract attention and build brand recognition.
2. Clever Bottle Design - Disruptive innovation opportunity: Designing product packaging that cleverly mimics other commonly recognized objects or symbols to create a memorable and unique brand image.
3. Unconventional Brand Associations - Disruptive innovation opportunity: Associating brands with unexpected symbols or references to generate intrigue and challenge traditional perceptions.
Industry Implications
1. Fashion Advertising - Disruptive innovation opportunity: Incorporating unique and attention-grabbing elements in fashion advertising campaigns to stand out in a competitive industry.
2. Perfume - Disruptive innovation opportunity: Experimenting with unconventional bottle designs and associations to create a distinct brand identity in the saturated perfume market.
3. Celebrity Endorsements - Disruptive innovation opportunity: Engaging look-a-like models or influencers to create intrigue and capitalize on the popularity of celebrities without incurring high endorsement costs.

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