Exciting for both girls and boys, a preview of the Jean Paul Gaultier SS11 campaign has been released. These black and white photos feature two glammed up blondes within an inch of kissing, but if you thought you knew what you're looking at, it's likely you were wrong.
Photographed by Vinoodh Matadin and Inez van Lamsweerde, the Jean Paul Gaultier SS11 campaign stars Victoria's Secret's Karolina Kurkova and the youthful and effeminate Andrej Pejic.
Androgynous Fashion Ads
The Jean Paul Gaultier SS11 Campaign Features an Indeterminate Couple
Trend Themes
1. Androgynous Fashion - Androgynous fashion is becoming more popular in the fashion industry, providing an opportunity for designers to create gender-fluid clothing and redefine traditional gender norms.
2. Gender-neutral Advertising - Advertising campaigns featuring gender-nonconforming models challenge conventional beauty standards and promote inclusivity in the advertising industry.
3. LGBTQ Representation in Fashion - The rise of LGBTQ representation in fashion campaigns reflects changing cultural attitudes and has potential to open doors for previously underrepresented groups.
Industry Implications
1. Fashion - The fashion industry can benefit from embracing androgynous fashion and non-binary models, expanding their consumer base to include individuals who do not conform to traditional gender norms.
2. Advertising - The advertising industry has an opportunity to embrace inclusivity by featuring gender-nonconforming models in campaigns and challenging conventional beauty standards.
3. LGBTQ Representation - The fashion industry can play a role in promoting LGBTQ representation and inclusivity by featuring LGBTQ models and incorporating queer themes into design.