The JASU Fall 2013 ad campaign was shot in both an artfully dilapidated room and a modern studio. The former complements the chic eclectic outfits in every way from color to texture while the latter simply showcases the latest wares the Australian retailer is set to carry for the upcoming season.
Chock full of bold patterns, metallic fabrics and neutral hues, the JASU Fall 2013 ad campaign will entice women on various levels while also encouraging them to keep up the playfulness of summer in a way that also suits autumn.
Shot by photographer Georges Antoni, the Jasu Fall 2013 ad campaign stars top model Hanne Gaby Odiele. The Belgian beauty was outfitted by stylist Katrina Sheiles, who pulled pieces from Rebecca Vallance, Dion Lee and Ellery.
Bold Gritty Fashion Ads
The JASU Fall 2013 Campaign Stars Top Model Hanne Gaby Odiele
Trend Themes
1. Bold Fashion Ads - Fashion brands can take inspiration from JASU's use of bold patterns, metallic fabrics and neutral hues to create ads that entice and inspire women.
2. Eclectic Fashion Line - Designers can consider incorporating a mix of playful and chic elements in their fashion lines, like JASU's Fall 2013 collection.
3. Artistic Fashion Photography - Fashion photographers can experiment with shooting in contrasting locations, like the dilapidated room and modern studio in JASU's ad campaign.
Industry Implications
1. Fashion Retail - Fashion retailers can stay ahead of the curve by offering eclectic styles, bold patterns, metallic fabrics and neutral hues in line with JASU's latest ad campaign.
2. Fashion Design - Fashion designers can create designs with a mix of playful and chic elements, inspired by JASU's Fall 2013 collection.
3. Fashion Photography - Fashion photographers can experiment with shooting in contrasting locations to produce artistic and intriguing photographs, like JASU's Fall 2013 ad campaign.