Dior is channeling the aesthetics of spring with its new ‘Jardin’ capsule collection. The release puts floral prints and botanical motifs at the forefront of the capsule, sharing a selection of relaxed T-shirts, summer-ready short sleeve co-ords, and printed crewneck sweaters. Founder Christian Dior is famously known for having a green thumb, spending his time gardening, and studying horticulture. The ‘Jardin’ capsule focuses on the image of a rose, spreading this motif dubbed the "Queen of Flowers" throughout the uniquely designed pieces.
Collection highlights include a white Dior-branded crewneck that reimagines the ‘I’ in Dior as a pink rose that wraps around the letter. Silk bandanas are offered in similar prints to the apparel, making coordinating outfits easier. Accessories include pink mesh socks, a rose necklace, and silk ties that arrive in three colors. Consumers can shop additional items from the ‘Jardin’ capsule at the Dior website and worldwide boutiques.
Floral-Focused Luxury Apparel
Dior Launches the Spring-Ready 'Jardin' Capsule Collection
Trend Themes
1. Floral-focused Fashion - There's an opportunity for fashion companies to create more apparel collections focused on floral and botanical motifs.
2. Nature-inspired Accessories - Companies can explore expanding their product lines to include rose-inspired jewelry, socks, and silk ties.
3. Gardening Lifestyle Branding - Brands that align themselves with gardening and horticulture can explore creating apparel and accessories that tap into this image.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of the 'Jardin' capsule collection by creating similar floral-focused apparel collections.
2. Jewelry - Jewelry companies can create collections inspired by flowers and botanical motifs, particularly with rose-themed pieces.
3. Lifestyle - Lifestyle brands can explore aligning themselves with gardening and horticulture, creating products that tap into the idea of a green thumb lifestyle.