Nike has revealed new Japanese festival-inspired sneakers of its Nike Dunk Low model with a 'Setsubun' colorway. The sneakers are inspired by the Setsubun festival, known to be a bean-throwing festival celebrated at the beginning of spring in the old calendar of Japan. It is also done as a ceremony to purify Japanese houses to ward off evil spirits.
The sneakers are designed in a mixture of colors that represent springtime. The uppers are coated in light beige, and the Nike branding logo on the lateral is colored purple with light brown outlining. There is also a tiny Nike branding logo on the perforated toe box with brown overlays. Certain standout features of the sneakers are the purple devil emblem placed near the heel counter and the insole displaying the famous "Kintoki Throwing Beans at Fleeing Demons" painting by Utagawa Kuniyoshi. The sneakers will be available for $120 on April 11.
Japanese Festival-Inspired Sneakers
Nike Unveils New Nike Dunk Low Sneakers in 'Setsubun' Colorway
Trend Themes
1. Japanese Festival-inspired Footwear - Companies can create new product lines inspired by cultural festivals to offer unique and meaningful experiences for customers.
2. Art-inspired Sneakers - Companies can collaborate with artists to create limited edition sneakers with custom art and designs to appeal to collectors and sneaker enthusiasts.
3. Cultural Storytelling Through Fashion - Brands can incorporate historical and cultural narratives into their products to provide consumers with a deeper level of appreciation and understanding of different cultures.
Industry Implications
1. Fashion and Apparel - Fashion companies can incorporate cultural inspiration into their designs and explore new production techniques to create unique and authentic products.
2. Art and Design - Artists can collaborate with fashion brands to create one-of-a-kind designs for limited edition releases.
3. Tourism - Tourism and travel companies can leverage traditional cultural events and festivals to offer immersive and authentic experiences to travelers.