Gone are the days when dogs spent their lives chained up in the yard with an old bone, a dirty blanket and a lukewarm bowl of water. Pet Owners today, have raised the bar on pet pampering to the point where animals in North America live better lives than human beings in other parts of the world.
Dogs can now boast full wardrobes, with just the right outfit for every occasion. And don't forget the accessories! Gourmet meals and dishes, massage and luxury weekends at pet-only hotels are just the tip of the iceberg.
It's A Dog's Life
Pet Ownership and Spending Is On the Increase
Trend Themes
1. Pet Fashion - Creating designer outfits and accessories for pets, tapping into the growing demand for pet pampering.
2. Pet Gourmet - Developing high-quality, gourmet pet food options that cater to pet owners seeking to provide their animals with luxurious dining experiences.
3. Pet Hospitality - Establishing pet-only hotels and resorts that offer luxury amenities and services for pet owners looking to pamper their furry companions.
Industry Implications
1. Fashion Retail - Collaborating with designers to create trendy and fashionable pet clothing lines, capitalizing on the increasing demand for pet fashion.
2. Food and Beverage - Developing and marketing premium pet food products that focus on high-quality ingredients and gourmet dining experiences for pets.
3. Hospitality and Travel - Creating pet-friendly hotels and resorts that offer exclusive services and amenities to cater to pet owners seeking luxury hospitality experiences for their pets.