It seems that Applebee's is the latest brand to jump on the bowl craze with the debut of its new Irresist-A-Bowls lineup.
As the name suggests, the new Irresist-A-Bowls consist of different blends of toppings, served in a bowl. The bowls come in five different varieties, which range from indulgent, to healthier options. For instance, the Homestyle Chicken Bowl is the epitome of comfort food, with chicken tenders and mashed potatoes topped with cheddar cheese, gravy, and crispy onions. On the other hand, the Southwest Lime-Grilled Chicken Bowl is a zesty offering that starts with a bed of salad and rice, which is topped with pico, guacamole, salsa, chimichurri sauce, crunchy, tortilla strips, and your choice of chipotle chicken or steak.
Loaded FSR Bowl Offerings
Applebee’s New Irresist-A-Bowls Come in Five Different Varieties
Trend Themes
1. Bowl Craze - The rise of bowl-centric meals is creating opportunities for brands to offer diverse and customizable options to customers.
2. Indulgent Vs. Healthy - Providing a range of bowl options from comfort food to healthier choices allows brands to cater to different dietary preferences and needs.
3. Customizable Toppings - Offering a variety of toppings and combinations for bowls allows for personalization and can increase customer satisfaction and loyalty.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants can leverage the bowl trend to provide customizable and diverse options to attract customers.
2. Food Delivery Services - Food delivery services can partner with bowl-focused restaurants to offer easy and convenient access to customizable meals.
3. Meal Kit Delivery Services - Meal kit delivery services can incorporate bowl recipes and ingredients to provide customers with easy and customizable meal options to prepare at home.