In response to Rupert Murdoch's announcement that he will be launching the first iPad-only newspaper, Richard Branson plans to unveil the plans for an iPad-only magazine in the next few days. Rumored to be dubbed 'Project,' it would usher in a new wave of interactive reading material.
Considering that tablets are widely considered the "savior of publishing," as Tech Digest puts it, Branson's iPad-only magazine will surely be a hit with consumers. More details on the app will be released on Nov. 30.
Eccentric Billionaire Publications
Richard Branson to Launch the First iPad-Only Magazine
Trend Themes
1. Ipad-only Publications - The rise of tablet usage presents a significant opportunity for publishers to create content exclusively for them.
2. Interactive Reading Material - Interactive and engaging content is the future of publishing and will disrupt traditional methods of storytelling.
3. Digital Magazine Revolution - The shift towards digital magazines will change the way we consume and view print media.
Industry Implications
1. Publishing - The publishing industry can take advantage of the growing popularity of tablets by creating content exclusively for them.
2. Technology - Advancements and innovations in tablet technology provide opportunities for companies to create interactive reading experiences.
3. Advertising - As the popularity of digital magazines increases, the advertising industry will need to adapt to new methods of reaching consumers.