The IO Design Interior Fabrics ad campaign gives inanimate furniture objects some personality. Interestingly, this personality is brought about by a set of simple thought bubbles placed strategically above their 'heads.' Without these bubbles, the campaign would simply appear to represent portraits of dull furnishings.
Conceived and executed by BÜRO, an ad agency based in Istanbul, Turkey, the IO Design Interior Fabrics ad campaign doesn't just use typical thought bubbles. They are made out of brightly colored and playfully patterned fabrics to show the upholstery possibilities this company can explore. Refurbishing old and ripped furniture has never been better. This company brings them back to life with contemporary flair.
The IO Design Interior Fabrics ad campaign was art directed by Nilüfer Abaylı with creative direction by Ilker Zaharya and Esra Ayas Özalp.
Thinking Furniture Ads
The IO Design Interior Fabrics Campaign Features Colorful Thought Bubbles
Trend Themes
1. Personified Products - The use of thought bubbles to personify furniture in the IO Design Interior Fabrics ad campaign creates opportunities for other industries to personify products in unconventional ways.
2. Fabric-thought Bubble Hybrid - The use of fabric within the thought bubbles in the IO Design Interior Fabrics ad campaign creates opportunities for other industries to explore unique materials in traditional ad media.
3. Furniture with Personality - The IO Design Interior Fabrics ad campaign highlights opportunities for furniture and home decor companies to add personality to their products through unconventional marketing techniques.
Industry Implications
1. Interior Design - Interior design companies can use the IO Design Interior Fabrics ad campaign as inspiration to promote their fabrics and furniture in an exciting way by personifying them with unique design features.
2. Advertising and Marketing - The IO Design Interior Fabrics ad campaign demonstrates opportunities for ad agencies to incorporate unique design features, such as the fabric thought bubbles, in marketing campaigns to add personality to products and make them stand out.
3. Textile Manufacturing - Textile manufacturing companies can leverage the IO Design Interior Fabrics ad campaign to demonstrate the versatility and range of designs that can be used with fabrics and other materials by incorporating unique design features in their products.