Shipping items, big or small, can be filled with as many trials and tribulations as a person can imagine (often staying in their anxiety-ridden imaginations); so it is only natural that the inXpress 2014 ad campaign addresses these worries. The inXpress 2014 ad campaign depicts grand pianos, opulent fountains and heavy machinery as plushies, balloons and sponges to illustrate just how safe they are through customized freight solutions. It is only natural that they target people's imaginations through imaginative situations.
The inXpress 2014 ad campaign was conceived and executed by Freeway Reps, an ad agency based in Sydney, Australia. It was art directed by Nils Eberhardt with creative direction by Damon Stapleton. The playfully surreal images were shot by photographer Andreas Bommert and retouched by Toby Pete, Mark Sterne of Cream Studios.
Softened Shipping Ads
The inXpress 2014 Campaign Turns Big Objects into Plushies and Sponges
Trend Themes
1. Imaginative Marketing - The use of imaginative and playful techniques in marketing campaigns to target people's emotions and anxieties.
2. Customized Freight Solutions - The use of customized and personalized freight solutions to address the concerns of customers.
3. Visual Representation of Product Safety - The use of visual techniques to effectively represent a product's safety and reliability.
Industry Implications
1. Advertising - The adoption of playful and imaginative marketing techniques in the advertising industry to attract and engage customers.
2. Freight and Logistics - The use of customized and personalized freight solutions to address customer needs and challenges in the freight and logistics industry.
3. Photography and Retouching - The use of creative photography and retouching techniques to provide visual representation of product safety and reliability in industries such as advertising and e-commerce.