The 2023 Future Festival World Summit featured the second annual Innovation Strategy Awards, honoring outstanding innovation stories from respected business leaders. This exceptional event, co-hosted by Trend Hunter CEO Jeremy Gutsche and former Innovation Award recipient, Debbie Amato, Chief of New Opportunities Office at NASA Goddard Space Flight Center, celebrated visionary change-makers from various sectors.
The winners of the Trend Hunter Innovation Strategy Awards 2023 were carefully selected, representing diverse industries and embodying the essence of transformation.
In the "Ability to Change" category, the accolade went to Carolina Ardila, Consumer Strategic Insights Manager, and Natalia Gadioli, Head of New Business at Kimberly-Clark. They were recognized for their continuous consumer innovation events and co-creation efforts.
Bill Digneit, Director of SISU, The Innovation Institute and Department Head of Theatre Dance at Northern Michigan University, claimed the "Culture of Innovation" award, thanks to his innovative $1 million Reno-Innovate fund and for reframing failure as a valuable learning experience.
Lee Barnsley, Global Design Officer at Reckitt, received the "Opportunity Hunting" award for his unconventional brainstorming outside the target market.
Doug Werner, Head of Business Innovation at Amazon Web Services (AWS), won the "Adaptive Innovation" category with his 360 Learning Approach for trend analysis and consumer insights.
In the "Infectious Messaging" section, R&D Scientist Gabrielle Walker from PepsiCo secured the honor. PepsiCo's Curiosity Council, dedicated to nurturing curiosity and transforming it into a valuable skill, ignited a culture of innovation across the organization and stood out as the winning example.
To discover more about the Innovation Awards, please visit innovationstrategy.com.
2023 Innovation Strategy Awards
The Second Innovation Strategy Awards Celebrated Notable Winners
Trend Themes
1. Continuous Consumer Innovation Events - Recognized for their continuous consumer innovation events and co-creation efforts, Carolina Ardila and Natalia Gadioli were honored in the 'Ability to Change' category at the Innovation Strategy Awards 2023.
2. Culture of Innovation - Bill Digneit was awarded in the 'Culture of Innovation' category for his innovative $1 million Reno-Innovate fund and for reframing failure as a valuable learning experience.
3. Unconventional Brainstorming Outside the Target Market - Lee Barnsley, the Global Design Officer at Reckitt, received the 'Opportunity Hunting' award for his unconventional brainstorming approach outside the target market.
Industry Implications
1. Consumer Goods - Carolina Ardila and Natalia Gadioli's recognition in the 'Ability to Change' category highlights disruptive innovation opportunities in the consumer goods industry.
2. Education - Bill Digneit's 'Culture of Innovation' award signifies disruptive innovation opportunities in the education industry, particularly in fostering a mindset that embraces failure as a valuable learning experience.
3. Marketing and Advertising - Lee Barnsley's 'Opportunity Hunting' award reveals disruptive innovation opportunities in the marketing and advertising industry through unconventional brainstorming techniques that target markets may overlook.