The indulgent ice creams designed by the creative agency 'Interact Boulder' have an aggressive aesthetic that makes them stand out from their competitors.
Called 'Vice Cream,' the brand was designed to be reminiscent of nighttime – with a jet black background and a sign that appears to be neon making up the letter 'V.' The branding of the sweet treats works to be "unapologetic" in its flavor and ingredients, working against the dietary restrictions that other brands aim to accommodate. The indulgent ice creams feature flavors with bold names like 'Choc of Shame,' 'Afternoon Delight,' 'Higher Grounds,' 'Breakfast in Bed' and 'Bourbon Mash.'
These intensely branded desserts help to forgo the guilt that people associate with eating ice cream and encourage consumers to indulge without restrictions.
Neon-Branded Ice Creams
These Indulgent Ice Creams Work to Remove the Guilt from Eating the Treat
Trend Themes
1. Aggressive Branding - Opportunity to create edgy and aggressive branding for products to stand out from competitors and appeal to rebellious consumer attitudes.
2. Unapologetic Flavor - Opportunity to create products with unapologetic flavors that work against dietary restrictions and appeal to consumers seeking indulgence.
3. Guilt-free Indulgence - Opportunity to create guilt-free indulgence products that remove negative associations with certain treats and appeal to consumers looking to enjoy without restrictions.
Industry Implications
1. Ice Cream Industry - Opportunity to innovate branding and flavors in the ice cream industry, responding to increasing consumer demand for indulgence and off-beat marketing.
2. Confectionery Industry - Opportunity to innovate products and branding in the confectionery industry, responding to increased appetite for indulgent and guilt-free products with bold and edgy packaging.
3. Snack Industry - Opportunity to innovate products and brand messaging in the snack industry, responding to consumers seeking indulgence and unapologetic snacking experiences.