Swedish clothing brand ASKET is tackling modern consumption habits by introducing The Impact Receipt, which provides customers with a detailed breakdown of the environmental cost associated with every garment they purchase. These receipts will be issued alongside the brand's regular proof of purchase receipts, and the hope is that shoppers will make more meaningful choices by becoming aware of the resources needed at every step in the supply chain.
On The Impact Receipt, shoppers can view everything from CO2 emissions and water usage to energy consumption related to the manufacturing process. This initiative considers every step taken to manufacture a piece of clothing, including farming, yarn spinning, weaving, dyeing, construction and transportation. As well as introducing these receipts in-store, the brand will be making the eco-impact of each purchase available on individual product pages online.
Environmental Cost Receipts
ASKET's Impact Receipts Measure Water Usage, CO2 Emissions & More
Trend Themes
1. Transparent Consumption - The Impact Receipt provides a detailed breakdown of the environmental cost associated with every garment, enabling consumers to make more meaningful choices.
2. Environmental Awareness - The Impact Receipt highlights CO2 emissions, water usage, and energy consumption, creating awareness about the resources needed in the manufacturing process.
3. Sustainable Supply Chain - ASKET considers every step in the supply chain, including farming, weaving, and transportation, in The Impact Receipt, promoting accountability and sustainability.
Industry Implications
1. Fashion - The Impact Receipt's introduction in the fashion industry enables consumers to have a better understanding of the environmental impact of their clothing purchases.
2. Retail - Retailers can leverage The Impact Receipt to provide customers with transparent information about the environmental cost of products, fostering eco-conscious shopping habits.
3. Sustainability - The Impact Receipt contributes to the sustainability movement by emphasizing the importance of a sustainable supply chain and reducing environmental footprints in various industries.