In honor of World Oceans day (on June 8th), global beer brand Corona recently launched a new plastic letter visual installation titled 'Image A World Free of Plastic.' This letter is made from 494kg (1,089 lbs.) of ocean-bound plastic that washed up on Corona's birthplace of Mexico's Caribbean coastline.
Local markets have cleaned local beaches for the sake of translating the letter in their local languages in support of World Oceans Day, adding to the impact of the powerful visual in Mexico. Other local markets including Brazil, the Canary Islands, Chile, Dominican Republic, Germany and Italy have also participated in the project.
"World Oceans Day is an opportunity to reflect and understand the human impact on vital natural resources. With Corona's long-standing history of protecting paradise, we needed to send an important message to the world," said Felipe Ambra, Global Corona Vice President. "We created this plastic letter installation to highlight that it's time for action, not just words. We must act urgently to continue to protect our oceans from daily plastic pollution, and we hope this visual inspires others to reevaluate the role and impact they can have."
Plastic Letter Visual Installations
Corona Imagines a World Free of Plastic for World Oceans Day
Trend Themes
1. Ocean Plastic Reduction - The Corona installation shows the public's need to reduce ocean plastic and can inspire other companies to follow suit.
2. Visual Activism - Visual installations like the plastic letter can raise awareness for important causes and inspire civic participation.
3. Branded Environmentalism - Brands are increasingly integrating environmentalism into their corporate social responsibility and marketing campaigns.
Industry Implications
1. Beverage Manufacturing - Drinks companies can use more sustainable packaging and reduce plastic pollution.
2. Art and Design - Visual artists and designers can create impactful art installations to raise awareness for various social and environmental causes.
3. Advertising and Marketing - Marketing agencies can help companies integrate socially impactful causes into their advertising campaigns.