Anya Hindmarch, a UK-based handbag designer, is making a statement with her green "I’m Not A Plastic Bag" shopping tote. It’s actually quite chic and for only $10 everyone can afford to donate to her cause.
The message is simple: DECLINE the dreadful plastic bag whenever possible.
Did you know that a plastic bag can take up to 500 years to decay? Worldwide we use over ONE MILLION plastic bags per minute. When looking at this horrific number, you can imagine what our landfills look like, but also consider the materials, energy and fuel that went into making the bags. As these bags sit slowly decaying at the landfill, they produce tons of methane gas which contributes to, yep, you guessed it, global warming. We can certainly make a difference by using less plastic bags. Much less.
The "I’m Not A Plastic Bag" by Anya Hindmarch is constructed of cream cotton canvas and sturdy rope handles. It will be available March 2007.
Viral Eco Totes
Anya Hindmarch “I'm Not A Plastic Bag” for Environmental Shopper
Trend Themes
1. Sustainable Fashion - The viral eco totes trend highlights the increasing demand for sustainable fashion products that promote environmental awareness.
2. Plastic Bag Alternatives - The popularity of the 'I'm Not A Plastic Bag' shopping tote indicates a growing trend towards finding alternatives to single-use plastic bags.
3. Conscious Consumerism - The message behind the eco tote trend encourages consumers to be more mindful of their shopping choices and opt for eco-friendly options.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the viral eco totes trend by introducing more sustainable and eco-friendly products into their collections.
2. Reusable Products - The success of the 'I'm Not A Plastic Bag' tote presents a disruptive innovation opportunity for companies in the reusable products industry, encouraging them to create innovative and stylish alternatives to single-use plastic bags.
3. E-commerce - The eco tote trend calls for an expansion of e-commerce platforms that offer a wide range of eco-friendly products, including sustainable fashion choices like the 'I'm Not A Plastic Bag' tote.