The same store that offers a wealth of home and office organization solutions gives its kitchen utensils a moment under the spotlight in the IKEA 'Make Sushi' video. The short film is one of several clips in the IKEA 'Art of Cooking' series by Carl Kleiner.
The amusing piece features an orderly countertop complete with seven IKEA bowls of various sizes, a glass, a knife and a couple of IKEA wooden cutting boards. Different Japanese maki ingredients are scrupulously separated into different containers, and efficient hands from off screen grab, chop, spread and roll them to create a delicious dish. The finished product is laid out in perfectly patterned precision.
The director of photography was assisted by art director Samuel Akesson and Eric Severin with animation. Styled by Evelina Bratell, the IKEA 'Make Sushi' video turns the countertop into a culinary canvas.
Methodical Cooking Commercials
The IKEA 'Make Sushi' Video Captures Efficient Food Prep
Trend Themes
1. Efficient Food Prep - There is an opportunity to innovate and market kitchen tools that can help people prepare food more efficiently.
2. Orderly Utensil Display - Companies can create kitchen utensils that are not only functional but also aesthetically pleasing and orderly when displayed.
3. Artistic Culinary Experience - There is a demand for culinary experiences that are visually appealing and artistic like the IKEA 'Art of Cooking' series.
Industry Implications
1. Kitchen Utensils - Kitchen utensil companies can provide innovative tools and gadgets that can help promote efficient food preparation.
2. Food and Beverage - Restaurants and food industries can adopt the practice of artistic food presentation to provide unique culinary experiences.
3. Interior Design - Interior designers can create kitchen designs that showcase the beauty and functionality of kitchen utensils and other equipment for an orderly display.