IHOP is launching two new seafood menu items, including the ‘Crispy Shrimp & Fries Platter’ and the ‘Crispy Fish & Fries Platter,’ for a short period of time. The brand-new ‘Crispy Shrimp & Fries Platter’ includes tartar sauce, cocktail sauce, a lemon wedge, and crispy-fried, battered shrimp with crispy, golden French fries.
The new ‘Crispy Fish & Fries Platter,’ on the other hand, comes with French Fries, tartar sauce, cocktail sauce, and a lemon wedge in addition to two pieces of deep-fried, battered fish. The only difference between these two combos is the type of fish used.
In selected IHOP restaurants nationwide, both seasonal seafood dishes are now on sale for $15.99 each and for a limited time.
QSR-Backed Seafood Platters
IHOP Debuts Two New Seafood Meals to Celebrate the Seafood Season
Trend Themes
1. Seasonal Seafood Menu - IHOP launches new seasonal seafood menu items, showcasing the opportunity to tap into the growing seafood market during certain times of the year.
2. Quick-service Seafood Platters - Quick-service restaurants such as IHOP are embracing seafood by launching new seafood platters and dishes, introducing innovation opportunities for other QSRs to enter the seafood market.
3. Combo Meals - Combo meals continue to be a popular trend in the quick-service industry with the introduction of new combo meals such as the Crispy Shrimp & Fries Platter and the Crispy Fish & Fries Platter at IHOP.
Industry Implications
1. Fast Food Industry - Fast food chains such as IHOP are expanding their menu offerings and experimenting with seafood, indicating a potential shift in traditional fast food offerings.
2. Seafood Industry - As QSRs such as IHOP begin to offer more seafood items, there is an opportunity for the seafood industry to market their products to a wider audience through partnerships with QSRs.
3. Casual Dining Industry - As seafood platters become more popular in casual dining restaurants, casual dining restaurants could explore the introduction of seafood platters and dishes to their menus.