Freelance graphic designer Viktor Hertz is back at it again with his 'If Logos Were Honest Part 3' series. Through his clever creations, he reveals the simple truth behind such big name brands as Dunkin' Donuts and Harley Davidson. For instance, "Nokids want our phones anymore" is a direct jab at Nokia's failing business while also referring to growing tech giant Apple.
Based in Sweden, Hertz says that If Logos Were Honest Part 3 series reveals "the actual content of the company" and "what they really should be called." These satirical designs may revolve around some simple tweaks, but they are very eye-opening. People could use more of these designs to shed some perspective on consumer culture.
Ironic Brand Symbols (UPDATE)
'If Logos Were Honest Part 3' Sheds Light on Consumer Culture
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Industry Implications
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