The series of videos which feature the Hyundai World Championships clearly takes cues from World Cup Soccer. The videos feature cars playing soccer with a giant inflatable soccer ball, and are pretty hilarious.
Pitting Brazil and Argentina against each other, as well as England and Germany, some videos actually mimic the World Cup games perfectly. The car commercials are quite clever, capitalizing on the world's current obsession while getting in some laughs at the same time. I wonder who wins the final of the Hyundai World Championships?
Auto Sports Tournaments
The Hyundai World Championships Takes Cues from World Cup Soccer
Trend Themes
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Industry Implications
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