Canada Goose has announced the launch of a purpose-driven platform called HUMANATURE, which reflects the company's values, and its long-standing dedication to sustainable practices that support the future of the planet.
Through HUMANATURE, Canada Goose drives a key message: "to keep the planet cold and the people on it warm." With this in mind, the platform acts as a dedicated body that seeks to support community and culture initiatives, including the Resource Centre Program, Project Atigi, Response Program, and HUMANATURE Pass.
In line with HUMANATURE's mission, Canada Goose launched 'The Standard Expedition Parka,' which boasts its most sustainable design yet. The parka is made from recycled and undyed materials, and uses "100 percent responsibly sourced down and reclaimed fur."
Eco-Conscious Parka Designs
Canada Goose Unveiled a New Parka in Line with Its HUMANATURE Platform
Trend Themes
1. Purpose-driven Platforms - The launch of Canada Goose's HUMANATURE platform showcases the trend of purpose-driven platforms that align with sustainable practices.
2. Sustainable Fashion - Canada Goose's 'The Standard Expedition Parka' highlights the trend of using recycled and responsible sourced materials in fashion design.
3. Community and Culture Initiatives - HUMANATURE's Resource Centre Program, Project Atigi, Response Program, and HUMANATURE Pass demonstrate the trend of companies actively supporting community and culture initiatives.
Industry Implications
1. Fashion - The fashion industry can embrace disruptive innovation opportunities by focusing on creating more sustainable and responsible designs.
2. Outdoor Apparel - The outdoor apparel industry has potential for disruptive innovation in developing parkas and outerwear using recycled and undyed materials.
3. Sustainability Consulting - The sustainability consulting industry can capitalize on the trend of purpose-driven platforms by offering expertise and guidance to companies looking to align with sustainable practices.