Following the great success of its HUGO Create challenge, HUGO has announced the second round of this artistic contest which allows creative people from all-over the world to submit their own ad designs for the iconic HUGO fragrance.
The theme of Round 2 is Urban Thrills: MUSIC & NIGHTLIFE. The deadline for submissions is May 5, and the winners will be announced June 1.
The chosen 10 winners will recieve $500 each and the chance to be used in a Hugo campaign.
The images are Round 2 examples from the HUGO Create press release.
HUGO Create Challenge
Round 2, Urban Thrills: Music & Nightlife
Trend Themes
1. User-generated Content - Brands across industries can initiate similar challenges to engage customers and collect user-generated content for marketing campaigns.
2. Artistic Collaborations - Companies can explore collaborations with artists to create unique campaigns and products that resonate with their target audience.
3. Inclusivity and Diversity - Brands can leverage inclusivity and diversity by inviting participants from various backgrounds and cultures to promote their products and campaigns.
Industry Implications
1. Fragrance & Beauty - Fragrance and beauty brands can initiate similar contests to engage customers and collect user-generated content for campaigns.
2. Fashion - Fashion brands can collaborate with artists to create unique campaigns and collections that resonate with their target audience.
3. Music - Music labels and festivals can leverage inclusivity and diversity by inviting participants from various backgrounds and cultures to participate in their events and promote their music artists.