In the past, this hotel chain has been quick to adopt new technologies and incorporate them to suit their hospitality-based needs, and now you can make a hotel room booking simply by sending an emoji. Using Slack, you can book a room at Marriott hotels easily -- quite a feat for large groups traveling together.
Groups can input destinations and dates with the Marriott Rewards' Slack extension, and you will be given different options. Group members can vote on these options by sending the thumbs up emoji. This system also ensures you get the lowest possible rate.
Recently Marriott has also integrated chatbots and a Snapchat video series. Roomino also previously launched a group hotel room booking service utilizing Slack.
Emoji Hotel Bookings
Marriott Hotels' Slack Extension Simplifies Hotel Room Booking for Groups
Trend Themes
1. Emoji Booking - The use of emojis as a booking mechanism is a disruptive opportunity for the travel industry to attract millennials and other tech-savvy travelers.
2. Slack Integration - The integration of Slack in hotel bookings as a communication and collaboration tool is a disruptive opportunity for the hospitality industry to streamline group bookings.
3. Chatbot Implementation - The implementation of chatbots for hotel bookings is a disruptive opportunity for the hospitality industry to provide faster and more personalized services to their customers.
Industry Implications
1. Hospitality - The hospitality industry can benefit from disruptive innovations that enhance customer experience and streamline their services for group bookings.
2. Travel - The travel industry can benefit from disruptive technologies that simplify the booking process and attract tech-savvy travelers.
3. Communication - The communication industry can benefit from disruptive technologies that enable collaboration and faster response time for their customers.