Habbowood Hoo-Ray

Digital Short Film Awards

Stop holding your breath. The 2007 Habbo Awards for Digital Movies have been announced. The winner is apparently unnamed, but watch the video.
Habbowood Digital Movie Awards invited users to direct a short film using the MovieMaker tool, an application that allowed the creation of shorts based on the Habbo engine. A record 1.5 million short digital films were submitted world wide. Russian and Japan had a tight battle.
Habbo.com has over 80 million registered users with 6 million unique visitors monthly.
Like other social sites Habbo is a colorful, virtual community and game environment for teens. Users join by creating a fully-customized online character called a Habbo and do all the virtual social interaction.
Trend Themes
1. User-generated Digital Films - Habbowood Digital Movie Awards show the trend of users creating short films through easy-to-use digital tools.
2. Virtual World Platforms - Habbo.com showcases the trend of virtual platforms enabling users to interact and socialize with each other in a digital space.
3. Increase in Online Users - Habbo.com's 80 million registered users and 6 million unique visitors monthly demonstrate the trend of increasing online user engagement.
Industry Implications
1. Entertainment - The popularity of user-generated digital films presents an opportunity for the entertainment industry to tap into new talent and content.
2. Technology - Virtual world platforms like Habbo.com demonstrate opportunities for further innovation and development in digital technologies.
3. Advertising and Marketing - The rise in online user engagement presents opportunities for advertising and marketing professionals to reach and engage with a wider audience through social platforms like Habbo.com.

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