The New 2015 Honda Fit has hit the market with some clever advertising. The Japanese automotive company has created its latest eye-catching billboard — Inside/Outside: Funnel. Demonstrating the capacity of car, the Honda Fit is basically a hoarder's dream car. This small, however, spacious car allows the owner to swiftly speed around town while carrying a large amount of items.
From bikes, clothing, suitcases and camping gear, the advertisement markets to the crowd who needs to travel with everything they own. The yellow funnel conveniently identifies that all the big items one owns can be compacted and filtered into the trunk of the car. With 3D objects and color contrasting imagery, the 2015 Honda Fit advert is hard to go unnoticed. This particular billboard can be found in Toronto, Canada.
Hoarding Auto Adverts
The Honda Fit Billboard Showcases All the Items One Can Put in Their Car
Trend Themes
1. Vehicle Storage Capacity - Opportunity for car manufacturers to highlight storage capacity in marketing campaigns.
2. Functional Advertising - Opportunity for brands to showcase product functionality in unique and eye-catching ways.
3. Minimalist Travel - Opportunity for travel industry to cater to minimalist travelers who prioritize compact and efficient travel options.
Industry Implications
1. Automotive - Opportunity for car manufacturers to highlight product storage capacity in marketing campaigns.
2. Advertising - Opportunity for companies to experiment with functional advertising in unique ways.
3. Travel - Opportunity for travel companies to cater to minimalist travelers who prefer efficient and compact travel options.