Facebook Messenger and Pro.com have teamed up to "improve" home improvement apps by providing users with a fast and easy way to get handyman service recommendations. Pro.com is a website that orchestrates home repair services by quickly connecting customers with professionals. What Facebook brings is a platform that people already use to communicate, shifting its messaging component from strictly social to commercial.
To use the service, users must simply message the Pro contact on their Facebook list, stating the home repair request like painting a room or installing flooring. The site will message back within minutes giving users a recommended professional, an estimated quote and appointment options for scheduling. With the renovation market worth $303 billion last year, more home improvement apps are sure to pop up. However, with the huge audience that Facebook provides to Pro.com, it's tough to see who could compete.
Home Improvement Apps
Facebook Messenger Now Provides Handyman Recommendations Through Pro.com
Trend Themes
1. Online Handyman Recommendations - Disruptive Innovation Opportunity: Develop an app that uses artificial intelligence to provide customized and quick handyman recommendations based on user preferences and location.
2. Social Media Integration for Home Repair - Disruptive Innovation Opportunity: Create a platform that integrates social media channels with home repair services, allowing users to connect with professionals and receive recommendations through their preferred social networking site.
3. Instant Messaging for Home Improvement - Disruptive Innovation Opportunity: Build a messaging app that specializes in connecting users with home improvement professionals, providing real-time consultations, estimates, and scheduling options.
Industry Implications
1. Home Repair Services - Disruptive Innovation Opportunity: Implement technology-driven solutions, such as AI-powered scheduling systems and online platforms, to streamline the home repair process and enhance customer experience.
2. Mobile App Development - Disruptive Innovation Opportunity: Develop innovative mobile applications that leverage user data and location tracking to connect homeowners with qualified professionals for all their home improvement needs.
3. Social Media Marketing - Disruptive Innovation Opportunity: Explore new ways to utilize social media platforms for marketing home improvement services, including targeted advertising campaigns and influencer partnerships.